The Center for Entrepreneurship would like to invite you to our upcoming event that focuses on the topic of franchising. What is franchising you may ask? Well franchising is a form of business by which the owner, or franchiser, of a product, service, or method obtains distribution through affiliated dealers, who are called franchisees. The franchiser provides a licensed privilege to the franchisee to do business through the same name as the original corporation. A major benefit of buying into a franchise is the fact that you are purchasing a system that has already been proven successful, which means less mistakes will be made in the long run. Not only is the franchise successful, it will also already have allotted a reputation, which means that there will already be a demand for the franchisers product. A final benefit of franchising is the benefit or strength in numbers. The franchisee will gain from the economics of scale in buying materials, supplies and services, as well as in negotiating for locations and lease terms, whereas independent entrepreneurs have to negotiate everything on their own, which could be more of a hassle for those just starting out.
Here are some of the speakers that will be presenting at the event:
* SJB Hotel Companies (Including their hotel chains)
* Stanley Steemer
* Little Professor Book Center
The Center for Entrepreneurship hosts various events throughout the semester as a way to connect students with an expert in their field of study. Students are encouraged to come to this event and learn from industry leaders about how to get started in the rapidly expanding market of franchising. This event will be held on Wednesday, March 15th at the Baker Center Theater from 6-8pm. We look forward to seeing you there!